The new Ugly “Liquify” look was inspired by a combination of environmental concerns, surfing’s urban reach, and what’s cool.
The mix of colors is unique to the Ugly look and stands apart from others. Be real, be bold, dare to be different, stand out front, and stay true to U. Ugly is beautiful.
In a major way, we at Ugly are on a mission to educate everyone about water conservation and how, as individuals, we can each help. Saving water reduces greenhouse gas.
Water is everywhere, in everything. But now, because of “Climate Changes” we all have our concerns, whether it’s flooding or drought-related because we see extreme shifts in normal weather patterns. Is Earth going to become a wasteland?
We hope not. Therefore, our clothing is designed to be sustainable for the 21st-century urban surf culture, and for fun, great waves, and clean water. No more ocean pollution.
The Liquify Look has a variety of colorways applied to a wide array of garments, from sports shorts to hoodies, dresses, and t-shirts, among others. Our diversity and variety offer lots of choices to choose from. Somewhere in our mix is where you’ll find what’s true to U.
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